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Overcome Coupon Objections

Yikes! "I want to ‘test’ your Newspaper."

It comes as no surprise to you that many Prospects say they want to run a coupon, just because they don't believe your Newspaper really is a good buy.

Even though you know this, you have difficulty getting an order without a coupon in the ad, and you're afraid they will cancel because their response won't be good. What's worse is you know coupons are not right for their business, but you don't know how to make them feel comfortable going ahead without one.

Here's the ammunition you need! Reports from an independent authority is more convincing than your verbal proclamations.

Identify when coupons are appropriate.

There are simple, proven methods that allow you to sell bigger schedules, more schedules and make most objections disappear.

• Identify when coupons are appropriate
• Help them determine when they should be running a coupon at all
• Create offers that generate responses

You will benefit if...

• You are losing business because Advertisers cancel after running one or two ads with a coupon
• You are losing business because Advertisers who shouldn't be running coupons are, and they don't see how their coupon is harming results

Close schedules with would-be coupon advertisers.

Independent reports helps position you as a consultant, not just a salesman selling ink on paper. Help your Customers thrive, and you will too.

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